Gamelight Achieves #1 Status as a Rewarded Source in the AppsFlyer Performance Index

AI is taking an increasingly dominant position in the gaming world, enabling pipeline tools, filling virtual spaces with content and highlighting data for businesses in the industry to make marketing more performant. Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, reinforcing its position as a leading mobile marketing platform. This recognition shines light on Gamelight's success across multiple genres and geos, including its rapid expansion into the Japanese and South Korean markets.

AI as a means to dominate the Rewarded User Acquisition Landscape

The AppsFlyer Performance Index is a widely recognised standard in mobile advertising, ranking the best-performing media sources annually. Based on extensive data analysis, this latest edition highlights Gamelight's dominance as a rewarded source for user acquistion (UA). Both on the B2B and consumer side, the company has shown great results, even rewarding players with millions of dollars for their engagement.

Innovation with AI has led to Gamelight's fast rise to the #1 spot in rewarded marketing and secured its position among the top mobile marketing platforms. Artificial Intelligence allows for significant amounts of data to be processed and analyzed in order to drive more strategic decision-making for editors and marketers.

It becomes a tactical operation to trust these larger models in competitive spaces, the mobile market being one of the most populated and competitive spaces in the gaming industry. This year, Gamelight has not only excelled in the rewarded space but has also achieved #2 rankings across all media sources in key verticals and geos, including Casual gaming in Western Europe, Japan, and South Korea. These accomplishments highlight Gamelight’s commitment to delivering high-quality user acquisition at scale.

Expanding into Key Markets: Japan & South Korea

Such results in Western markets could only mean a greater expansion to the East. Gamelight's recent expansion into Japan and South Korea has resulted in top rankings across both regions, where mobile gaming represents a huge part of players’ lives. In the casual gaming vertical genre, Gamelight ranks among the best performers.

These achievements demonstrate Gamelight's ability to successfully adapt its rewarded UA strategies to diverse markets, further strengthening its presence and influence on a global scale.

The Gamelight Effect: Shaping the Rewarded UA Ecosystem

Since its launch, Gamelight has been a driving force in elevating rewarded UA from a secondary user acquisition channel to a primary focus for game publishers. Its innovative use of an advanced AI algorithm and data analytics has inspired new companies to adopt the model, driving a wave of growth in the rewarded marketing ecosystem.

How does that work exactly, you may ask?

Gamelight’s powerful AI algorithm meticulously analyzes user behavior and preferences, allowing the platform to deliver highly targeted and effective campaigns. It uses targeting to match players with games they’re most likely to enjoy, boosting retention rates and maximizing lifetime value (LTV). By prioritizing key performance indicators (KPIs) like ROAS, LTV, and long-term retention, Gamelight consistently drives excellent results, providing its partners with a competitive advantage in user acquisition and revenue growth.

The company’s influence has been particularly visible in bringing iOS to the forefront of rewarded advertising, expanding its presence across platforms and reshaping industry standards. Previously, iOS had a relatively small presence in rewarded channels. However, Gamelight’s impact has shifted the landscape, prompting more companies to adopt this product model and implement similar strategies both on the short and long term.

Gamelight at the Forefront of Mobile Marketing with artificial intelligence

Beyond innovating in marketing strategies with artificial intelligence focused on game recommendations, Gamelight’s goal is to bridge the gap between users and their potential interests while driving growth for editors. This has led to its recognition in the AppsFlyer Performance Index as the #1 rewarded source and as a top mobile marketing platform with a recent success in Japan and South Korea.

As the rewarded UA landscape evolves, Gamelight continues to lead the way and find ways to keep an edge on its competitors, helping game publishers worldwide optimise their campaigns and achieve significant growth. AI will keep redefining access to user behavior and campaign results. Better efficiency for editors means more rewards for mobile players too if they choose to take a step into one of Gamelight’s recommended titles.