Mobile Legends takeover: ByteDance makes a big move

You may not be familiar with the name ByteDance , but it is the behemoth behind the mobile application TikTok. This company has decided to strike a blow and diversify its activity. It has entered the video game market by buying Mobile Legends, a very popular mobile MOBA in Asia. With the purchase of Mobile Legends estimated at 4 billion dollars (Reuters), the operation promises to shake up the gaming ecosystem. It's hard to know if this is good or bad news for the community. Let's wait and see before judging the quality of the new projects to come... Hopefully ByteDance will not introduce a TikTok function directly into the game! 😂

Mobile Legends takeover: a diversification strategy for ByteDance

This operation may be surprising and some may wonder if it is possible to find a direct link between Mobile Legends and TikTok. But it should be noted that ByteDance already has a gaming branch with Nuverse. The company is therefore not starting from scratch and has announced that it wants to diversify its income, which is currently too dependent on advertising.

From this point of view, the purchase of Mobile Legends makes sense. ByteDance even seems to have made a judicious choice, since the studio in charge of the MOBA, Moontoon, has already proven itself. The latter, although bought out, should keep a relative independence while benefiting from additional means. This deal looks like a win-win situation.

A strong competitor for LoL: Wild Rift?

Mobile Legends is doing very well and is one of the best competitive mobile games. But with the release of LoL: Wild Rift, the mobile version of League of Legends, the competition looks even tougher this year. But the Mobile Legends takeover is changing things a bit and the horizon looks brighter than expected... Especially if ByteDance finds a way to use TikTok to promote the game!